A couple of years ago, after years of doing personalized skin care plans and helping thousands of patients along the way,  I started to see an interesting trend emerging: in approximately 5% of patients, our best selling anti-aging product at the time (a blend of 0.3 % retinol and anti-aging peptides) did not yield the expected anti-aging results for fine lines, wrinkles and firmness. I began asking myself why this could be the case.

 

As I tracked results with a computer-based system (VISIA), I knew that the photography analysis software and lighting environment weren’t the cause of the issue. That type of skin analysis enabled consistency of lighting and reproducibility via the advanced software analysis. Since I was tracking 6 months and 12 months after the initial consultation, I had thousands of analyses under my belt that proved that these products consistently worked for 95% of people. What could be failing with the 5%?

 

I began to wonder if they were using enough product in terms of quantity. But when I looked at their purchases in the clinic’s database, it looked like they were consistently replenishing their products. Realistically, after purchasing and using 2 bottles of my best selling anti-aging product and using it as directed, we SHOULD be expecting certain results, and we obviously weren’t when it came to that small percentage of the population.

 

If my bestseller didn’t work for a patient, I started recommending products that contained OTHER anti-aging ingredients than retinol and those specific peptides. Maybe if I switched to other known anti-aging molecules, like glycolic acid, vitamin C, Matrixyl 3000, I would get better results. So we’d switched products and meet again in 6 months. At the 6 month-mark, we would take another set of pictures and still nothing had changed. I began to curse my computer-based analysis for keeping me accountable for results. I knew accountability was the differentiating factor between us and the rest of the clinics. There had to be an explanation to this. After a while, I started thinking that maybe not all wrinkles were created equal…

 

I was feeling like I was coming to the end of my knowledge (and at the end of my product offer). As a last resort approach, I told my patient “Ok, lets switch you to a completely different anti-aging approach: let’s use topical antioxidants”. A product I was carrying at the time had a blend of aloe vera, grape seed extract, green tea, vitamin E, coenzyme Q10 and other “non-traditional” antioxidants. It didn’t contain any of the “known and published” anti-aging molecules. 6 months later, the results were astonishing! Antioxidants alone had reversed fine lines and wrinkles and finally improved firmness in the 5% of patients who had “failed” with “traditional” anti-aging products. I thought to myself that I might be on to something. It was obvious that not all wrinkles came from the same causes. How interesting. Not published, but very interesting.

 

Are you interested in taking the guesswork out of anti-aging, with solutions that are adapted to YOU, and no one else, to maximize results? In these tough economic times, we should stop spending money on products that don’t work, but how do we know if they will work for us or not?  At SkinScience, we have the tools to determine which are YOUR specific causes of aging – so come and visit us for a consultation, and let’s figure out what the OPTIMAL routine, products and procedures are for you.

This is probably the BEST $95 you could invest in your skin.

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Looking forward to seeing you soon!