Changing the Face of Skin Care ~ An Interview with Dr. Shino Bay Aguilera, aesthetic dermatologist + spiritual advisor

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Marie’s 23 Questions are designed to raise the profile of experts in the skincare and cosmetic industry.

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The skincare field and beauty industry is often known to be superficial; at SkinScience, we want to shine a light on leaders who are authentic and those who bring depth while raising awareness of what they do and who they really are.

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Dr. Shino Bay Aguilera is a world renowned, multi-award winning cosmetic dermatologist, dermatologic surgeon, and cosmetic laser expert. He is also the publisher and author of the Amazon bestselling book “Be Youthful”, a practical guide for patients to stay youthful in mind, body and spirit.

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Dr. Aguilera is the creator of multiple signature techniques utilizing various dermal fillers and travels the globe to train his colleagues internationally in aesthetic medicine. In additional to his extensive medical knowledge in aesthetic medicine, Dr. Aguilera is highly regarded as a motivational speaker and spiritual advisor, always returning to his passion for people.

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Follow Dr. Shino Bay Aguilera  

@ShinoBayDerm (Professional)

@ShinoBay (personal)

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 Dr. Shino Bay Aguilera answers Marie’s 23 Questions

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1.       What leadership lessons have you learned?

That if you treat people with kindness, it will always come back to you.

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2.       Name one thing on your bucket list.

I don’t need a bucket list because I live my life to the fullest.

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3.       Do you have any regrets in your life, what are they?

Everything, whether good or bad, has become a life lesson for me, so no, I don’t have any regrets.

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4.       Where do you hope to be 15 years from now?

In my own tiki bar making cocktails for people.

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5.       When have you felt the most proud?

When I came to the United States.

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6.       What’s one thing most people don’t know about you?

That I am terrified of cucarachas.

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7.       What’s the best gift you’ve ever received? Who was it from, and why was it so special?

The opportunity to be a father, and of course, my partner, Alejandro.

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8.    What is your greatest extravagance?

SHOES! I love shoes.

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9.    What do you like most about your appearance?

I like that I’m an ethnic mix which makes me look exotic

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10.    Which words or phrases do you most overuse?  

Celebrating life, soul, family, love and light.

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11.    What is your idea of perfect happiness?

That everyone would get along that it would be like a big celebration of life every day. 😊

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12.    What is your greatest fear?

Being mediocre.

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13.    Which historical figure would you most like to meet?

Alexander the Great and Abraham Lincoln.

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14.    Which living person do you most admire?

Don Ruiz Miguel, the author of The Four Agreements.

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15.    What is one of your biggest pet peeves?

When people gossip.

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16.    If you could change one thing about yourself, what would it be?

I would learn how to say “no” more often.

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17.    What do you consider your greatest achievement?

Making my dreams of becoming an aesthetic dermatologist a reality.

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18.    What is your most treasured possession?

My memories are my most treasured possessions.

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19.    Who are your heroes in real life?

Loren Psaltis and my grandmother.

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20.    What do you most dislike?

Mean people.

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21.    What is your favorite skincare product?

H.A. Intensifier from SkinCeuticals

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22.    What excites you about your career?

Having the opportunity to make my patients look and feel better about themselves.

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23.    How do you relax after a stressful day?

BAILANDO!!!!

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Changing The Face of Skin Care ~ The Story of the $800 Face Cream that Didn’t Work.

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DISCLAIMER: The “Clinical Study” that is described below involves products that are NOT available at SkinScience Clinic. The purpose of this study was to see if the client’s routine was working for her skin and still generating visible skin improvement. Names have been changed to respect privacy.

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From time to time, clients come in for their initial 1-hour consultation, wondering if the products they have been using are still working for them. This represents a legitimate concern, since many skin care products in the market come at a premium price, and 99% of the people who sell them to you do not track improvement (or lack thereof) through consistent and reproducible computer-based photo analysis. 

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Think about it:

❌ Drugstores don’t track. ❌ 

❌  Department stores don’t track. ❌

❌  Specialty stores like Sephora, Holt Renfrew, and Ulta don’t track.  ❌

❌  Spas and medical spas usually don’t track. ❌

(with a few exceptions that actually track before AND after results) 

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So how do you know if the products you spend your hard-earned money on actually work for you and give you visible improvement? 

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One of the best ways to do it is to do before and after pictures with a Visia Skin Analysis Platform, a system that qualitatively and quantitively tracks skin firmness, texture, pores, congestion, diffuse redness, inflammation, broken capillaries, luminosity, hydration, acne, acne scars, visible brown spots and underlying sun damage. At the same time, it is important to control as many of the variables as possible to ensure unbiased, positive treatment outcomes and visible results. 

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I’ve been using the VISIA Skin Analysis System for over 12 years, and have personally performed over 5,000 skin consultations and followups. When the products and procedures are carefully chosen, we can be confident that the after pictures will yield positive results 97% of the time.

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Claire’s Story

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Back in June 2018, Claire came in to SkinScience for her initial skin consultation. She had been using the same products from a very high end french brand for many years (a brand known for the cult following of its toner and NOT available at SkinScience) and while her skin seemed well hydrated, she wondered if the products were still working for her. Moreover, the products came at a premium price, so she wanted to make sure that her investment was worth it. 

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She was also getting bi-monthly facials (at the spa she bought her products from), and her therapist used products from the same line during the treatments. 

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For the record, Claire is in her 50s, menopausal, with no history of cosmetic injectables, no current prescription medications and overall in good health.

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Claire’s Skin Care Routine Before Her Consultation 

(products + brand not available at our clinic)

AM // PM

Milk Cleanser ($70) // Milk Cleanser ($70)

Cult-Following Toner ($84) // Cult-Following Toner ($84)

“Matrix” Serum ($150) // Anti-glycation Serum ($153)

“Hydrating” Serum ($178) // “First Milk” Serum ($125)

Yam + Soy Cream ($320) // Yam + Soy Cream ($320)

SPF25 // “Newborn Biofilm” Masque ($190)

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Total Investment in current (June 2018) skin care routine: $1,270

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Since the client had a LOT of each product left, we decided to keep her current routine as is, with the EXCEPTION of replacing the AM Moisturizer to yet another product she had recently purchased from that same brand, but had not started yet: a $800 moisturizer, that claimed to be the “ultimate anti-aging product and latest breakthrough in the skin care industry”

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Updated investment (June 2018): $1,270 + $800 = $2,070 

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Claire’s “New” Routine After Her Consultation 

(products + brand not available at our clinic)

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AM // PM

Milk Cleanser ($70) // Milk Cleanser ($70)

Cult-Following Toner ($84) // Cult-Following Toner ($84)

“Matrix” Serum ($150) // Anti-glycation Serum ($153)

“Hydrating” Serum ($178) // “First Milk” Serum ($125)

Ultimate Unbelievable Cream ($800) // Yam + Soy Cream ($320)

SPF25 // “Newborn Biofilm” Masque ($190)

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We took pictures at baseline of the left, centre and right side of her face and used the VISIA Skin Analysis System to track the following:

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  • skin firmness
  • texture
  • pore size
  • pore congestion
  • diffuse redness
  • inflammation
  • broken capillaries
  • luminosity
  • hydration
  • acne
  • acne scars
  • visible brown spots
  • underlying sun damage 

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We booked a 3-month follow up, and made sure that the client did not have any other treatment nor procedure during the 3-month “clinical trial” period, not to influence the outcome of the study and to be able to know if the current routine (including the new $800 product) was still generating an improvement in skin quality. The client was not planning on traveling to sunny destinations until her follow up. 

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Results

Claire came back to the office on October 10, 2018 for her followup consultation. After a skin cleansing using Reversa Micellar Water, we proceeded to do before and afters using the Visia Skin Analysis Platform. 

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Here are our findings:

  • No improvement in skin firmness 
  • No improvement in fine lines and wrinkles // worsening of crows’ feet area
  • No improvement in diffuse redness and inflammation
  • No improvement in telangiectasias (broken capillaries)
  • No improvement in visible brown spots
  • No improvement in underlying sun damage
  • No improvement in congestion and pore size
  • No improvement in skin luminosity

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Here are some of the before and after pictures of Claire’s “Clinical Trial”

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Needless to say, Claire was very disappointed that she had spent so much time, energy and money into a full skin care routine that cost her over $2,000 (every 4-6 months) and didn’t work.

Marie designed a new skin care plan for her, that included multitasking, science-based skin care products and a treatment plan that included IPL, Advanced Facials and Microneedling. For a fraction of the price.

We are happy to report that Claire (and Marie) are already seeing significant results in Claire’s skin (face, neck and chest) – more pictures to come!

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Moral of the Story

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Get professional help when choosing skin care products.

Make sure the active ingredients included in your routine will address the specific skin qualities you wish to improve. 

Get professional to help you choose the RIGHT FORM of active ingredients, as well as the OPTIMAL CONCENTRATION for your skin type and sensitivity. 

Get a VISIA skin analysis before starting your new routine to track improvement over time.

Choose a medical spa that will not only track at the initial consultation, but also at 3-month or 6-month intervals to ensure your prodcuts and procedures are working for you and keep on improving your skin.

Remember that sometimes less is more, and that multitasking products are the best way to create a synergy between ingredients to deliver optimal and predictable results.

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Need help to figure out if your products and procedures are working? Contact us at 403-287-1477 and let’s book your customized, 1-hour skin consultation!

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Changing The Face of Skin Care ~ An Interview with Veronique Coulombe, CEO of Medical Blossom.

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Marie’s 23 Questions are designed to raise the profile of experts in the skincare and cosmetic industry. 

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The skincare field and beauty industry is often known to be superficial; at SkinScience, we want to shine a light on leaders who are authentic and those who bring depth while raising awareness of what they do and who they really are. 

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Veronique Coulombe is the CEO of Medical Blossom Society. Veronique’s approach is based on seven years of consulting experience working directly with healthcare professionals to help them develop profitable practices. Veronique has had the opportunity to support physicians in developing their practices and marketing various products and services. 

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Follow Veronique Coulombe 

Instagram: @V.Coulombe and @MedicalBlossom 

Facebook 

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Veronique Coulombe answers Marie’s 23 Questions 

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1.What is your current state of mind?

Grateful. 

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2. Which talent would you most like to have? 

To read people’s minds or predict the future. 😉 

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3. If you were to die and come back as a person or a thing, what would you choose to come back as? 

Me! And I would probably do few things differently. 😉 

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4. Where would you most like to live?

In Barbados. 

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5. What is your most treasured possession? 

Symbolic jewelry. 

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6. What do you most value in your friends?

Integrity.

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7. What is your favorite skincare product?

Sunday Riley – Good Genes.

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8. How do you relax after a stressful day?

Audiobooks, hiking, or watching the sunset with a cup of tea and Lola (my little puppy).

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9. What do you look for in the people you hire?

Creative minds – authentic personalities and people driven to succeed. I’ve quoted Peter Schutz many times: “Hire character. Train skill.”

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10. What advice would you give your 20-year-old self?

Trust your vision and don’t try to “fit in”. 

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In your opinion, what is the biggest challenge facing our industry?Patients’ lack of education towards their condition/s and the treatments and technologies available to them on the market.

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12. What is your favorite part about being the president at Medical Blossom? 

I am able to fuse my passions with my career and I get to work both strategically and creatively.

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13. Describe yourself in one word.

Feisty. 

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14. Where do you hope to be 15 years from now? 

Retired, seriously. 

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15. When have you felt the most proud?

At 17 back then I was coordinating a festival managing half a million dollar budget. I was walking alone on the site the night before the festivities and was watching all the carousels and the stages going up. It made me really proud and still does actually.

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16. What is your most distinctive characteristic? 

My mind. 

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17. Do you have any regrets in your life, what are they?  

I wish I had learned to forgive myself and others faster so that I could move forward. 

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18. What is your idea of perfect happiness?

The day you stop looking for happiness outside of yourself (most people look for it in their career and relationships). 

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19. What leadership lessons have you learned?

Everyone has something to teach you.  Everyone! 

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20. What’s one thing most people don’t know about you?

I realllly do enjoy my alone time.  

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21. If you could change one thing about yourself, what would it be?  

I would focus more on the progress that has been made instead of trying to reach “perfection”. I’m working on it every day.

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22. What excites you about your career?

Everything there is to learn. How much this career has changed me personally and professionally – and still does. There are so many opportunities around it. 

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23. What do you consider your greatest achievement?

As cheesy as it sounds, the woman I have become. 

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Happy birthday gorgeous! (for current clients only)

Happy birthday, gorgeous (or handsome!)

 

This year, for your birthday, we want to offer you something really special when you come in for your next facial treatment!

 

 

 

Choose 3 Patchology Sheet Masks from our selection of sheet mask options (subject to availability)

 

HYDRATE   //  The Ultimate Thirst Quencher   

ILLUMINATE   //   The Real Glow Getter

SOOTHE   //   The Zen De-Puffer

FIRM   //   The Champion Lifter

MILK PEEL   //   The Get Ready To Glow, Baby, Glow

DETOX   //   The Total Blackhead Eliminator

 

 

It’s very simple to redeem your 3 FREE Patchology Sheet Masks:

1) Book your facial appointment (Botox excluded) by calling 403-287-1477

2) Print out this birthday gift and the birthday email we sent you, and simply bring them to your next appointment!

(ps: offer expires 3 months after your birthday, one promotion per client)

3) Enjoy your free gift in the comfort of your own home!

 

See you very soon!